The Loyalty Landscape for Consumer Packages Good Brands in 2015 in USA- For Snipp

  • Brand loyalty in several major product categories has declined for the third year in a row, with national brandslosing ground to store brands and private labels1. The stakes are high for the CPG industry, as the potential lostrevenue from brand switching is estimated at $1.6 trillion USD, a 29% increase from 20102.
  • 56% of U.S. consumers say the number of brands they consider for a given product has increased significantly3.
  • 67% of consumers decide what brands they purchase by considering potential benefits received, up from 55% in 20144.
  • 88% of U.S. consumers now believe that private label packaged goods are just as good as national brands5 6, and spent $120 billion USD last year. This is an increase of 2.1% over 20147.
  • Over the past five years, the sale of private label products in grocery stores has increased by 34% to $55.5 billion USD. In drug stores, sales has increased by 45% to $6.1 billion USD8.


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